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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick up in stores". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
There's no doubt that online sales of merchandise have increased significantly in the UK over recent years. In fact, according to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are losing popularity as more consumers are turning to online stores for their purchases.
To do this, it is important that both pureplay and omnichannel retailers understand what draws consumers to shop online. To help you understand this, we've put together an assortment of sales figures and stats that are both eye-opening and informative.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online sales. This is probably due to a greater variety of products that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant need for new gadgets and the need to keep up with the latest technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison, while 37% said they were looking for discounts or special offers. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. Nearly half of UK people aged 65 and older have made a purchase online in the last year. With a wide range of payment options buyers can also pick the time and date they would like their goods to be delivered.
While there are many reasons for shoppers to shop online among them, the most popular include convenience, price, and availability. In fact, 57% of people cite convenience as their primary reason for shopping online. Another 48% cited lower prices and 37% mentioned a greater variety of options.
UK consumers are also becoming more eco conscious in their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process and get what they need faster.
Incredibly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for many people. The most popular purchases are clothing and accessories, followed by food items, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of prices and products are also feasible when making these purchases.
It is crucial to remember that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand what their customers are seeking when they purchase products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and will make use of multiple devices to complete online tasks.
The older generations however tend to have more cautious purchasing habits and are less affected by the online ads. They also prefer to visit shops in the high street to touch and feel products before making a final decision. However, this doesn't mean that they don't shop online because the convenience and ease of use of online shopping is still attractive to them.
Another interesting aspect to think about when it concerns online shopping is that the older generations are more likely to demand and Online Shopping expect free delivery on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Additionally, 61% of over 55s say that they will add more items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to purchase products online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these shoppers looked for brands that supported and worked closely with their local community.
The most popular online shopping items in the UK are shoes and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to clothing, with a variety of other products on sale, such as kitchenware, jewellery, and sports items.
Online shopping is becoming more popular for finding the most affordable bargains. Some analysts predict that by 2024, ecommerce sales could account for more than a third of all retail sales.
While some retailers are struggling to cope with the increase in online sales, others are flourishing. Particularly the online market is booming for fashion, health and beauty as well as gardening and home, and consumer electronics.
The trend for buying these products online is expected to continue increase in the years ahead. As the number of internet users increases it is anticipated that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When they shop online the customers of the UK are influenced primarily by convenience, price, and the variety of items. These factors make it an ideal opportunity for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to buy online as an alternative.
Online shopping is a significant portion of the UK retail market Some estimates suggest that it could account for one-third of all retail sales in 2024. This increase is the result of the increasing adoption of e-commerce by consumers as well as technological advancements.
In the UK 57% of online shopping uk shoppers mention convenience as the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special offers as well as the 37% who claim that there's a greater selection of products online are closely behind. In Europe the majority of consumers cite lower prices as a key reason for them to buy online.
Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have purchased products that they've never seen in a store before, and half are willing to try new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now, pay later option over the last year.
Additionally an effective return policy is an essential aspect of the online shopping landscape for the UK. The majority of online buyers (59 percent) will research the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for both the return and payment shipping.
Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick up in stores". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
There's no doubt that online sales of merchandise have increased significantly in the UK over recent years. In fact, according to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are losing popularity as more consumers are turning to online stores for their purchases.
To do this, it is important that both pureplay and omnichannel retailers understand what draws consumers to shop online. To help you understand this, we've put together an assortment of sales figures and stats that are both eye-opening and informative.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online sales. This is probably due to a greater variety of products that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant need for new gadgets and the need to keep up with the latest technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison, while 37% said they were looking for discounts or special offers. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. Nearly half of UK people aged 65 and older have made a purchase online in the last year. With a wide range of payment options buyers can also pick the time and date they would like their goods to be delivered.
While there are many reasons for shoppers to shop online among them, the most popular include convenience, price, and availability. In fact, 57% of people cite convenience as their primary reason for shopping online. Another 48% cited lower prices and 37% mentioned a greater variety of options.
UK consumers are also becoming more eco conscious in their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process and get what they need faster.
Incredibly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for many people. The most popular purchases are clothing and accessories, followed by food items, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of prices and products are also feasible when making these purchases.
It is crucial to remember that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand what their customers are seeking when they purchase products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and will make use of multiple devices to complete online tasks.
The older generations however tend to have more cautious purchasing habits and are less affected by the online ads. They also prefer to visit shops in the high street to touch and feel products before making a final decision. However, this doesn't mean that they don't shop online because the convenience and ease of use of online shopping is still attractive to them.
Another interesting aspect to think about when it concerns online shopping is that the older generations are more likely to demand and Online Shopping expect free delivery on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Additionally, 61% of over 55s say that they will add more items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to purchase products online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these shoppers looked for brands that supported and worked closely with their local community.
The most popular online shopping items in the UK are shoes and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to clothing, with a variety of other products on sale, such as kitchenware, jewellery, and sports items.
Online shopping is becoming more popular for finding the most affordable bargains. Some analysts predict that by 2024, ecommerce sales could account for more than a third of all retail sales.
While some retailers are struggling to cope with the increase in online sales, others are flourishing. Particularly the online market is booming for fashion, health and beauty as well as gardening and home, and consumer electronics.
The trend for buying these products online is expected to continue increase in the years ahead. As the number of internet users increases it is anticipated that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When they shop online the customers of the UK are influenced primarily by convenience, price, and the variety of items. These factors make it an ideal opportunity for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to buy online as an alternative.
Online shopping is a significant portion of the UK retail market Some estimates suggest that it could account for one-third of all retail sales in 2024. This increase is the result of the increasing adoption of e-commerce by consumers as well as technological advancements.
In the UK 57% of online shopping uk shoppers mention convenience as the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special offers as well as the 37% who claim that there's a greater selection of products online are closely behind. In Europe the majority of consumers cite lower prices as a key reason for them to buy online.
Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have purchased products that they've never seen in a store before, and half are willing to try new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now, pay later option over the last year.
Additionally an effective return policy is an essential aspect of the online shopping landscape for the UK. The majority of online buyers (59 percent) will research the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for both the return and payment shipping.